Airbnb’s network in the region also supported both domestic and international tourism in 2024. Domestic travel was particularly strong, reflecting the deep connection locals have with Airbnb’s personal, place-based style of travel as a way to rediscover their own countries.

Among international travellers, top origin countries included:

• United States: 14 percent
• China: 11 percent
• Singapore: 10 percent
• Australia: 8 percent
• South Korea: 7 percent

In 2024, approximately 27 percent of all accommodation spending by Airbnb guests in APAC occurred in non-urban areas. This share has increased from around 24 percent in 2019. Guests are choosing off-the-beaten-track accommodations and stays that sit outside more conventional ways to travel, helping to disperse tourism and empowering local communities with another stream of income. The pattern shows Airbnb’s ability to facilitate travel in areas where conventional hotel infrastructure is limited.

Across the 10 countries studied, the Airbnb platform is supporting diverse travel patterns and broad economic participation. Whether it is a coastal shack in Victoria, a family-run homestay in Chennai, a kominka in Japan, or a bach in Rotorua, Airbnb provides a pathway for individuals and communities to benefit from the tourism economy.