Setting your initial price

Setting a competitive price can help your listing stand out and encourage guests to book. You’re always in charge of your price and you can change it anytime.

You first choose a base price for weekdays. This is the default price for all nights on your calendar. You have the option to add a premium for weekends, which are Fridays and Saturdays.

The price tips shown use factors like location, amenities, your past bookings and the latest prices in your area. If you’d like to set a different price than what’s suggested, try to balance your costs with what guests are willing to pay. Here are a few things to take into account.

• Your hosting expenses: These may include the mortgage, utilities, maintenance and taxes.
• The value you provide: Consider what you showcase in your listing, like popular amenities, accessibility features and proximity to local attractions.
• The total price guests pay: Be mindful that any fees you plan to add, such as a pet fee, affect the total price.

Starting with a lower price can help you attract your first guests and reviews.

Promotions and discounts can help improve your listing’s search ranking and attract guests.

• New listing promotion: Offer 20% off your first 3 bookings to help you get your first guests and reviews.
• Last-minute discount: Reduce your price for bookings made anywhere between 1 and 28 days before check-in to help fill gaps in your calendar.
• Weekly and monthly discounts: Discounts for longer stays can help fill your calendar faster and reduce turnovers.

Your discounted price appears next to your original one, which is crossed out.

You’ll have access to more pricing tools after you publish your listing. Using Airbnb’s tools to regularly adjust your price can help you meet your earnings goals.

Information contained in this article may have changed since publication.